THE COACHING PROCESS
What is Coaching?
Coaching is a powerful alliance between client and coach, focusing on motivation, development, and creation of possibilities. It’s an experience allowing goals to be envisioned and action taken to create a desired personal and professional life. Our tools equip individuals and organizations with the ability to maximize and utilize their strengths rather than weaknesses and opportunities rather than barriers. The result is people at the top of their game and in touch with their inner athletes, intellectuals, adventurers, artists, and leaders. When talents and inner attributes are fully realized and integrated, work becomes aligned with passion and individuals and their organizations thrive.
Why Use a Coach?
People use coaches for a wide-variety of reasons, however, the main rationale remains to hone strengths, minimize weaknesses and work towards personal and professional peak potential. Specific reasons individuals seek coaching include:
- Improving decision-making and increasing productivity
- Developing and leading organizational and personal change
- Enhancing leadership skills and establishing a powerful personal presence
- Balancing work/life integration, and increasing enjoyment in both areas
- Creating a business and personal vision plan
- Showing managers how to cultivate teamwork to inspire peak performance from staff
- Leveraging and fine-tuning strategic thinking, decision-making, and communication skills
Why Now?
People often seek out coaching services when matters have taken a turn for the worse. The symptoms are clear: intense stress, increased conflict, poor business outcomes, overwhelming frustration, and weak team functioning (the list continues). While these are appropriate reasons to employ our services, we’ve found that (especially in this volatile economic climate), more businesses and organizations are taking a proactive approach to retaining top talent, leaders, and executives. These visionary companies and individuals understand the importance of honing talents and skills while maximizing returns and retention by bringing coaches into the mix even while systems appear to be in working order.
How Does Coaching Work?
Our coaching programs are designed for current and emerging leaders, entrepreneurs, and high-potential talent at all levels. By integrating the study of human behavior with proven business strategies, we assist clients with identifying and leveraging strengths to accomplish personal, professional, and business goals. Our programs provide a solid, yet flexible springboard to catapult leaders into performance and success beyond their expectations.
Because we don’t believe in a one-size-fits-all approach to coaching, each of our packages are tailored to the needs of our individual clients. All of our programs, however, follow a four-step process to ensure comprehensiveness.
Stage One: Evaluation
Our coaching begins with a comprehensive evaluation of you and/or your organization’s strengths and areas for growth. We use a combination of interview questions, questionnaires, assessments, and 360-degree feedback assessments. We are also qualified to give measures such as the Myers-Briggs-Type-Indicator®, Firo-B, BarOn EQ-i, and other commonly known instruments. This initial phase of personal and professional assessment is crucial in identifying areas for growth, change, and goal setting within the context of desired outcomes.
Stage Two: Goal Setting
The next phase in the coaching process is to create a clear action plan outlining coaching goals and steps needed to attain these mutually agreed upon objectives. Creating a detailed plan for this process organizes the coaching experience and propels the client towards their goals.
Stage Three: Action
Informed by the data gathered from personal and professional assessments and with an action plan in place, we provide in-person and/or telephone coaching sessions tailored to the needs of our clients. We hold clients accountable to outlined goals and progress toward objectives will occur during and between sessions. Throughout the course of the coaching engagement, the client and their coach will evaluate and modify the action plan as needed. An evaluation of progress toward objectives and the coaching process occurs throughout to ensure utilized strategies are effective.
Stage Four: Follow-Up
A verbal or written report concludes the coaching process. This report outlines the coaching experience with recommendations for further growth areas and goal setting.
The following links will take you to the specific structure we use for:
Optimizing Businesses and Organizations Optimizing Individuals Team Building and Group Coaching Executive Assessment Business Development ↑ Return to top of page

